1. Introduction
At Myntra Designs Private Limited, we and our affiliates (collectively "Myntra”, “we”, “our”, “us") we value your Privacy, and we commit to stay transparent in using your data. This “Cookie Notice” demonstrates that when viewing Myntra’s website, information about your device's browsing experience may be stored in "cookie" files installed on your device (computers, smartphones, tablets, etc.). This Cookie Notice provides you with insights into the origin and use of such browsing information and your rights with respect to it and your right to object to it.
2. What are Cookies?
"Cookies" are small files placed on your hard drive that assist us in providing our services, some of which may collect or use your personal data. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server.
There are two categories of cookies we use:
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First party cookies - these are served directly by us to your device. These cookies enable us to gather analytics information, remember language preferences, and carry out other beneficial tasks that enhance your experience.
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Third-party cookies - these are served by a third party like an advertiser. They are typically used for online advertising.
3. Why do we use Cookies?
Cookies help us in:
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Managing and presenting the information displayed on our website
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Assisting you in navigating pages
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Analyse your use of our website
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Ensure that advertisements that you see on our website are according to your preferences and interests
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Assist us in understanding your preferences such as preferred languages as well as understanding our audience and analysing traffic patterns.
Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. Some cookies that are necessary for the website to function are activated by default . Other cookies are activated only in response to actions made by individuals amounting to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
4. Types of Cookies we use
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Strictly Required Cookies: These cookies are required for the website to run and cannot be switched off. Such cookies are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies, but this might affect the way our site is working.
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Analytics and Statistic cookies: These cookies allow us to measure visitors’ traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.
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Marketing & Retargeting Cookies: These cookies track user actions across websites to build a profile of interests and deliver personalized ads. Set by our marketing and advertising partners, these cookies help ensure that ads are relevant to you via Google, Snapchat and Meta. If disabled, you may still see ads, but they won’t be tailored to your interests.
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Functional Cookies: These cookies enable our website to offer additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these or some of these services may not be available.
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Unclassified Cookies: These are cookies that are not used in the same category as other types of cookies such as first party or third-party. These are usually set by websites you have previously visited, but also incorporate advertisement services or social media platforms.
5. List of Cookies
Below we show a detailed list of the cookies we use on our websites and the purposes for which we enable each cookie or tracking technology. You should keep in mind that there may be occasional subtle variations when comparing our public list with your scan, as changes can occur depending on the type of browser you are using and your interactions with other websites.
Type of Cookie |
Third Party |
Name |
Purpose |
Retention Period |
Strictly Required |
Shopify |
_orig_referrer |
Used to track landing pages |
2 weeks |
Strictly Required |
Shopify |
_landing_page |
Used to track landing pages |
2 weeks |
Strictly Required |
Shopify |
_ab |
Used in connection with access to admin |
2 weeks |
Strictly Required |
Shopify |
_secure_session_id |
Used to track a user's session through the multi-step checkout process |
1 day |
Strictly Required |
Shopify |
cart |
Used in connection with a shopping cart |
2 weeks |
Strictly Required |
Shopify |
cart_sig |
Used to verify the integrity of the cart |
2 weeks |
Strictly Required |
Shopify |
cart_ts |
Used in connection with checkout. |
2 weeks |
Strictly Required |
Shopify |
cart_ver |
Used in connection with the shopping cart |
2 weeks |
Strictly Required |
Shopify |
cart_currency |
Ensure new carts default to the currency used in the most recent checkout |
2 weeks |
Strictly Required |
Shopify |
checkout_token |
Used in connection with a checkout service |
1 year |
Strictly Required |
Shopify |
storefront_digest |
Stores a hashed storefront password, enabling merchants to preview their protected storefront |
2 years |
Strictly Required |
Shopify |
_shopify_m |
Used for managing customer privacy settings |
1 year |
Strictly Required |
Shopify |
_shopify_tm |
Used for managing customer privacy settings |
30 minutes |
Strictly Required |
Shopify |
_shopify_tw |
Used for managing customer privacy settings |
2 weeks |
Strictly Required |
Shopify |
_tracking_consent |
Stores user preferences when privacy rules apply |
1 year |
Strictly Required |
Shopify |
tracked_start_checkout |
Used in connection with checkout |
1 year |
Strictly Required |
Shopify |
identity_state |
Used in connection with customer authentication |
1 day |
Strictly Required |
Shopify |
identity_customer_account_number |
Used in connection with customer authentication |
12 weeks |
Reporting and Analytics |
Shopify |
_shopify_fs |
Shopify's analytics |
30 minutes |
Reporting and Analytics |
Shopify |
_shopify_s |
Shopify's analytics |
30 minutes |
Reporting and Analytics |
Shopify |
_shopify_sa_t |
Shopify's analytics |
30 minutes |
Reporting and Analytics |
Shopify |
_shopify_sa_p |
Shopify's analytics |
30 minutes |
Reporting and Analytics |
Shopify |
_shopify_y |
Shopify's analytics |
1 year |
Reporting and Analytics |
Shopify |
customer_auth_provider |
Shopify's analytics |
session |
Reporting and Analytics |
Shopify |
customer_auth_session_created_at |
Shopify's analytics |
session |
Additionally, Shopify uses pixels and tags from the following third parties, which may in turn place cookies.
Type of Cookie |
Third Party |
Description |
Privacy Policy |
Strictly Required |
Consentmo |
Shopify uses Consentmo GDPR Compliance for storing the customer's consent |
https://www.consentmo.com/privacy-policy-terms-of-service/en |
Reporting and Analytics |
Google Analytics |
We use Google Analytics to help measure how users interact with our websites |
https://policies.google.com/privacy |
Marketing & Targeting |
Google DoubleClick |
We use DoubleClick (Google) cookies for real-time bidding and ad exchange services |
|
Marketing & Targeting |
AdRoll Group |
We use cookies associated with AdRoll group |
https://help.adroll.com/hc/en-us/articles/216104687-Privacy-Notice-Requirements |
Marketing & Targeting |
|
We use this Microsoft MSN cookie to personalize user content |
https://www.linkedin.com/legal/privacy-policy |
Marketing & Targeting |
Meta Platforms, Inc |
We use this Facebook cookie for ad delivery and real-time bidding |
https://www.facebook.com/privacy/policy/ |
Marketing & Targeting |
YouTube |
We use this YouTube cookie to collect data from embedded videos for targeted advertising across Google services |
https://policies.google.com/privacy |
6. Managing Cookies
We will maintain a record of the types of cookies that you have authorized us to use and ensure adherence to your preferences. If you do not wish to accept cookies from our website, you can configure your browser to block certain categories of cookies. Your browser may also be able to delete previously stored cookies.
When you first visit our site, you are asked to accept the use of certain cookies, by displaying a dedicated information banner. If you expressly accept and browse our site, you consent to the use of cookies on your device.
For a user to withdraw the consent given previously the following steps should be taken:
- Go to the Cookie Settings option in the Settings page of the website
- Upon selection of the option, the previously selected cookies banner will pop up and the user can withdraw or update the cookie selection.
Cookies also enable us to track and aggregate clickstream behavior data. If a user rejects or deletes the cookies, they may still use our site but will have a less streamlined experience in specific areas of our site.
Through this approach, we can more precisely focus on the preferences of our users and elevate their interaction with our website. Myntra upholds conventional weblogs that capture information regarding all visitors to this site. These logs might contain:
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The internet domain you used to reach this website.
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Your IP address (When you browse the internet, your computer is assigned an IP address, which can be either static or dynamic. A static IP might be personally identifiable, while a dynamic one generally isn't.)
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Your browser type and operating system
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The specific date and time of your visit to this site
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The pages you accessed during your visit.
We might utilize weblogs to recognize individuals attempting to breach, disturb, intrude, or harm our website. If we have reason to believe there is evidence, we could potentially share weblog data with law enforcement authorities.
To learn more about who we are, how you can contact us, and how we process your personal data, exercise your privacy rights, etc. please visit our Privacy Notice.
7. Cookie Preference
Please see your browser's help facility for information on setting how cookies are handled and managing cookie preferences.
While the default configuration of most browsers is to accept cookies, you have the option to tailor this to your preference. You can decide to accept all cookies, decline them, or cherry-pick which cookies to accept based on their origins. Regularly, you can clear cookies from your device via your browser. It's crucial to remember to configure each browser across your diverse devices—whether they're tablets, smartphones, computers, or the like.
Each browser offers distinct parameters for managing cookies and accommodating your choices. You can find comprehensive instructions in your browser's help section, guiding you through the process of adjusting your cookie preferences. You can block, delete, or disable cookies on the browser whenever you want by following the instructions provided in the links below. Please note that by deleting cookies or disabling future cookies you may not be able to access certain areas or features of the website.
8. Changes
We will occasionally update this Cookie Notice to reflect changes in our practices and services. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Notice.
Notice Version: 1.0
Last Updated Date : 30/04/2025